Capture Every Opportunity

A contact or lead capture form is a vital part of a website’s strategy. It serves as a bridge between a business and its audience, transforming passive visitors into active participants and, ultimately, into valuable customers.

Basic Contact Form – Starting at $99

Unlimited responsive forms with basic fields, email notifications, and spam protection

Pro Contact Form – Starting $395

Advanced functionalities like payment integrations, conditional logic, multi-step forms, and third-party service integrations for a more powerful and automated lead capture system.

Lead Generation and Business Growth

  • Converting Visitors into Leads: A website might get a lot of traffic, but without a way to capture visitor information, those visitors remain anonymous. A lead capture form transforms an interested visitor into a tangible lead by collecting their name, email, phone number, and other relevant details.
  • Building a Contact List: The information gathered from forms allows businesses to build a database of potential customers. This list is invaluable for email marketing campaigns, newsletters, and direct communication, which are highly effective for nurturing leads and driving sales.
  • Nurturing the Sales Funnel: Once a lead is captured, a business can begin a conversation with them. This might involve sending them targeted content, special offers, or product information, moving them closer to a purchase.

Enhanced Communication and Customer Experience

  • Streamlined Communication: Contact forms provide a direct, organized, and easy way for visitors to get in touch. They eliminate the need for visitors to open a separate email application, copy and paste an email address, and write a message from scratch. This seamless experience encourages more people to reach out.
  • Customer Feedback and Insights: Forms can be customized to ask specific questions, allowing businesses to gather valuable feedback on their products, services, or website experience. This data provides insights into customer needs and pain points, helping the business to improve.
  • Improved Customer Service: A well-designed contact form can route inquiries to the right person or department (e.g., sales, support, or general inquiries) instantly, leading to faster, more efficient responses. This quick and organized process significantly enhances customer satisfaction.

Security and Professionalism

  • Spam Protection: Putting a public email address on a website is an open invitation for spambots. A contact form, especially with a CAPTCHA or other verification tool, acts as a filter, protecting a business’s inbox from a flood of unwanted messages.
  • Data Organization: Forms help businesses collect information in a structured and standardized way. This data can be automatically integrated with a customer relationship management (CRM) system, making it easy to track, manage, and follow up with leads.
  • Credibility and Trust: A website with a clear “Contact Us” page and a professional form appears more legitimate and trustworthy to visitors. It shows that the business is serious about communication and customer relationships.

Search Engine Optimization (SEO) Benefits

  • Signals of Trust: Search engines like Google consider websites that encourage engagement and have clear contact information to be more trustworthy. A well-designed contact form and page can contribute to a higher Google Domain Trust Factor, which can improve a website’s ranking in search results.
  • Increased User Engagement: Forms keep visitors on the website longer as they fill out the fields. This increased “time on page” is a positive signal to search engines, indicating valuable and engaging content.

E-commerce & Accepting Payments

  • Process Payments: Accept payments directly through your forms for products, services, events, or donations. Pro integrates with multiple payment gateways, including Stripe, PayPal, Square, and others, with no transaction fees from Fluent Forms (you only pay the standard gateway fees).
  • Manage Subscriptions: Set up and manage recurring payments for membership sites or subscription-based services.
  • Dynamic Payment Summary: Allows users to see a live calculation of their order total as they fill out the form, which is great for order forms, quotes, or booking systems.
  • Create Order Forms: Build full-fledged product order forms with payment fields, itemized lists, and a dynamic total that updates in real-time as users select items.
  • Apply Coupons: Offer discount codes and coupons to users to encourage purchases.
  • Manage Inventory: Track and manage product stock directly within your form, so you don’t oversell items.

Conditional Logic

  • Conditional logic is a feature that allows a form to dynamically change based on a user’s input. It lets you show or hide fields, sections, or even entire pages of a form based on the answers to previous questions. This makes forms much more user-friendly because it ensures users only see the fields that are relevant to them.
  • Conditional Email Routing: Send form submissions to different email addresses based on a user’s answers. For example, a customer support question goes to one team, and a sales inquiry goes to another.
  • Conditional Confirmations: Display a different “Thank You” message or redirect to a different page based on the user’s input.
  • Conditional Integrations: Only send a user’s data to an external service (like a CRM or email marketing tool) if a specific condition is met.
  • Conditional Post Categories: If a user submits a post through a form, you can assign it to a specific category based on their answers.